{"id":4504,"date":"2026-08-04T17:52:32","date_gmt":"2026-08-04T17:52:32","guid":{"rendered":"https:\/\/carvajalprteam.com\/?page_id=4504"},"modified":"2026-09-17T14:54:12","modified_gmt":"2026-09-17T14:54:12","slug":"caso-guia-michelin","status":"publish","type":"page","link":"https:\/\/carvajalprteam.com\/en\/caso-guia-michelin\/","title":{"rendered":"Michelin &#8211; Guia Michelin"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"4504\" class=\"elementor elementor-4504\">\n\t\t\t\t<div class=\"elementor-element elementor-element-030baa5 e-con e-atomic-element e-flexbox-base e-default-div e-ffaf54b\" data-id=\"030baa5\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"030baa5\">\n    \t\t\t<img decoding=\"async\" class=\"e-image-base e-default-img e-7f3f2d5-4228207\" data-interaction-id=\"7f3f2d5\" id=\"4526\" src=\"https:\/\/carvajalprteam.com\/wp-content\/uploads\/2026\/08\/FireShot-Capture-1497-Guia-MICHELIN-2026_-cuatro-nuevas-Estrellas-en-Buenos-Aires-y-Mend_-guide.michelin.com_.png\" width=\"225\" height=\"29\" srcset=\"\" alt=\"\"\/>\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-dd43ab6 e-grid e-con-full jltma-glass-effect-no elementor-invisible e-con e-parent\" data-id=\"dd43ab6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2bfb44e eael-dual-header-content-align-center jltma-glass-effect-no elementor-widget elementor-widget-eael-dual-color-header\" data-id=\"2bfb44e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-dual-color-header.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"eael-dual-header\">\n\t\t\t\t<h2 class=\"title eael-dch-title\"><span class=\"eael-dch-title-text eael-dch-title-lead lead solid-color\">Acerca del caso:<\/span> <span class=\"eael-dch-title-text\"><\/span><\/h2>\t\t\t\t\t<span class=\"subtext\"><p><span style=\"font-weight: 400\">El objetivo corporativo de Michelin era posicionar a la marca &#8220;m\u00e1s all\u00e1 de los neum\u00e1ticos&#8221;, manteniendo una relaci\u00f3n estrecha con sus consumidores a trav\u00e9s de experiencias de placer. En 2023, este reto se potenci\u00f3 con la llegada de la Gu\u00eda MICHELIN a la Argentina, lo que demand\u00f3 comunicar el hito de manera masiva garantizando confidencialidad absoluta sobre los destinos y ganadores, a pesar de la fuerte presi\u00f3n medi\u00e1tica y el contexto electoral del pa\u00eds.<\/span><\/p><\/span>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5e42db jltma-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"a5e42db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"601\" height=\"401\" src=\"https:\/\/carvajalprteam.com\/wp-content\/uploads\/2026\/08\/Guia_04.jpg\" class=\"attachment-full size-full wp-image-4517\" alt=\"\" srcset=\"https:\/\/carvajalprteam.com\/wp-content\/uploads\/2026\/08\/Guia_04.jpg 601w, https:\/\/carvajalprteam.com\/wp-content\/uploads\/2026\/08\/Guia_04-300x200.jpg 300w\" sizes=\"(max-width: 601px) 100vw, 601px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-511425e e-flex e-con-boxed jltma-glass-effect-no elementor-invisible e-con e-parent\" data-id=\"511425e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba209b6 elementor-widget__width-inherit eael-dual-header-content-align-center jltma-glass-effect-no elementor-widget elementor-widget-eael-dual-color-header\" data-id=\"ba209b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-dual-color-header.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"eael-dual-header\">\n\t\t\t\t<h2 class=\"title eael-dch-title\"><span class=\"eael-dch-title-text eael-dch-title-lead lead solid-color\">La <\/span> <span class=\"eael-dch-title-text\">Estrategia<\/span><\/h2>\t\t\t\t\t<span class=\"subtext\"><p>Se dise\u00f1\u00f3 una <strong>s\u00f3lida campana de Relaciones P\u00fablicas orientada a medios de gastronom\u00eda, turismo, negocios y estilos de vida.<\/strong> <br \/>La ejecuci\u00f3n const\u00f3 de:\u00a0<\/p><\/span>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-728cd3a e-con e-atomic-element e-flexbox-base e-default-div e-58c9394\" data-id=\"728cd3a\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"728cd3a\">\n    <div class=\"elementor-element elementor-element-d529d3f e-con e-atomic-element e-flexbox-base e-default-div e-fb6687a\" data-id=\"d529d3f\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"d529d3f\">\n    \t\t<div class=\"elementor-element elementor-element-8eb55b3 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start jltma-glass-effect-no elementor-widget elementor-widget-icon-box\" data-id=\"8eb55b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-bullhorn\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tConferencia de Prensa\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tPrimera instancia de Media Buzz para revelar los destinos, reuniendo. a118 periodistas e influencers de primer nivel.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-1d7ecf0 e-con e-atomic-element e-flexbox-base e-default-div e-fa34503\" data-id=\"1d7ecf0\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"1d7ecf0\">\n    \t\t<div class=\"elementor-element elementor-element-79088a8 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start jltma-glass-effect-no elementor-widget elementor-widget-icon-box\" data-id=\"79088a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-star\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tGala de Galardones\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tCeremonia de premiaci\u00f3n realizada cuatro meses despu\u00e9s, con la asistencia de 112 referentes del sector culinario. \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-67cb7d5 e-con e-atomic-element e-flexbox-base e-default-div e-659d311\" data-id=\"67cb7d5\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"67cb7d5\">\n    \t\t<div class=\"elementor-element elementor-element-54a0fdc elementor-view-default elementor-position-block-start elementor-mobile-position-block-start jltma-glass-effect-no elementor-widget elementor-widget-icon-box\" data-id=\"54a0fdc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-hashtag\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tAmplificaci\u00f3n &amp; Social\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tEstrategia con influencers mapeados org\u00e1nicamente bajo el hashtag #GuiaMICHELINArg y transmisi\u00f3n oficial en YouTube.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-a6dc259 e-con e-atomic-element e-flexbox-base e-default-div e-c835486\" data-id=\"a6dc259\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"a6dc259\">\n    \t\t<div class=\"elementor-element elementor-element-a218c02 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start jltma-glass-effect-no elementor-widget elementor-widget-icon-box\" data-id=\"a218c02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-globe-americas\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tArticulaci\u00f3n Global\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tCoordinaci\u00f3n con medios y prensa internacional, gestionando entrevistas y agenda con voceros exclusivos.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-c9c45cd e-con e-atomic-element e-flexbox-base e-default-div e-258c50c\" data-id=\"c9c45cd\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"c9c45cd\">\n    \t\t<div class=\"elementor-element elementor-element-c888ab2 elementor-widget__width-initial jltma-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"c888ab2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe \n  src=\"https:\/\/www.youtube.com\/embed\/PQRy9xMe0D4?autoplay=1&mute=1&loop=1&playlist=PQRy9xMe0D4&controls=0&rel=0&modestbranding=1\" \n  style=\"width: 100%; height: 280px; border: 0; border-radius: 12px; object-fit: cover;\" \n  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" \n  allowfullscreen>\n<\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-e208fa6 e-con e-atomic-element e-flexbox-base e-default-div e-d3ea6ae animar-entrada\" data-id=\"e208fa6\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"e208fa6\">\n    \t\t\t<h2 data-interaction-id=\"3d11723\" class=\"e-3d11723-4b9dffc e-heading-base e-default-h2\">WeDoPR<\/h2>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfff911 eael-dual-header-content-mobile-align-center eael-dual-header-content-align-center jltma-glass-effect-no elementor-widget elementor-widget-eael-dual-color-header\" data-id=\"bfff911\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-dual-color-header.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"eael-dual-header\">\n\t\t\t\t<h2 class=\"title eael-dch-title\"><span class=\"eael-dch-title-text eael-dch-title-lead lead solid-color\">Los<\/span> <span class=\"eael-dch-title-text\">Resultados<\/span><\/h2>\t\t\t\t\t<span class=\"subtext\"><p>La campa\u00f1a alcanz\u00f3 <strong>m\u00e9tricas r\u00e9cord, duplicando el volumen anual habitual de la marca.<\/strong> Se garantiz\u00f3 la total transparencia y confidencialidad durante la premiaci\u00f3n, impulsando un \u00e9xito comercial inmediato en todos los restaurantes galardonados.<\/p><\/span>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-9363787 e-con e-atomic-element e-flexbox-base e-default-div e-35c6797 animar-entrada\" data-id=\"9363787\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"9363787\">\n    <div class=\"elementor-element elementor-element-ed49ae5 e-con e-atomic-element e-flexbox-base e-default-div e-762335f\" data-id=\"ed49ae5\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"ed49ae5\">\n    \t\t<div class=\"elementor-element elementor-element-65c6de4 jltma-glass-effect-no elementor-widget elementor-widget-counter\" data-id=\"65c6de4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Impactos en medios<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"1645\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-39806a7 e-con e-atomic-element e-flexbox-base e-default-div e-be45074\" data-id=\"39806a7\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"39806a7\">\n    \t\t<div class=\"elementor-element elementor-element-3808c8b jltma-glass-effect-no elementor-widget elementor-widget-counter\" data-id=\"3808c8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Alcance de contactos<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"420\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">M<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-c229e75 e-con e-atomic-element e-flexbox-base e-default-div e-e643033\" data-id=\"c229e75\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"c229e75\">\n    \t\t<div class=\"elementor-element elementor-element-1d6074d jltma-glass-effect-no elementor-widget elementor-widget-counter\" data-id=\"1d6074d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Alcance en redes sociales<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"50.5\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">M<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-c7d7cee e-con e-atomic-element e-flexbox-base e-default-div e-b3d8c21\" data-id=\"c7d7cee\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"c7d7cee\">\n    \t\t<div class=\"elementor-element elementor-element-b6df832 jltma-glass-effect-no elementor-widget elementor-widget-counter\" data-id=\"b6df832\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Art\u00edculos en 20 pa\u00edses<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"84\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-fb4352d e-con e-atomic-element e-flexbox-base e-default-div e-10e6ae2 animar-entrada\" data-id=\"fb4352d\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"fb4352d\">\n    \t\t<div class=\"elementor-element elementor-element-317eda1 elementor-arrows-position-inside elementor-pagination-position-outside jltma-glass-effect-no elementor-widget elementor-widget-image-carousel\" data-id=\"317eda1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;3&quot;,&quot;slides_to_scroll&quot;:&quot;2&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrusel de im\u00e1genes\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper swiper-image-stretch\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/carvajalprteam.com\/wp-content\/uploads\/2026\/08\/Guia_01.jpg\" alt=\"Guia_01\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/carvajalprteam.com\/wp-content\/uploads\/2026\/08\/Guia_02.jpg\" alt=\"Guia_02\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/carvajalprteam.com\/wp-content\/uploads\/2026\/08\/Guia_03.jpg\" alt=\"Guia_03\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/carvajalprteam.com\/wp-content\/uploads\/2026\/08\/Guia_04.jpg\" alt=\"Guia_04\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-1c64966 e-flex e-con-boxed jltma-glass-effect-no elementor-invisible e-con e-parent\" data-id=\"1c64966\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e5f44d jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"2e5f44d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Let's talk!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db7ed86 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"db7ed86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This is your chance to emphasize why the visitor should contact you right now.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49aeb4a elementor-mobile-align-center elementor-align-center jltma-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"49aeb4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/wa.link\/zxo3bh\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-whatsapp\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">WhatsApp<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Acerca del caso: El objetivo corporativo de Michelin era posicionar a la marca &#8220;m\u00e1s all\u00e1 de los neum\u00e1ticos&#8221;, manteniendo una relaci\u00f3n estrecha con sus consumidores a trav\u00e9s de experiencias de placer. En 2023, este reto se potenci\u00f3 con la llegada de la Gu\u00eda MICHELIN a la Argentina, lo que demand\u00f3 comunicar el hito de manera [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":{"view":"yes"},"footnotes":""},"class_list":["post-4504","page","type-page","status-publish","hentry"],"_hostinger_reach_plugin_has_subscription_block":false,"_hostinger_reach_plugin_is_elementor":false,"_links":{"self":[{"href":"https:\/\/carvajalprteam.com\/en\/wp-json\/wp\/v2\/pages\/4504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/carvajalprteam.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/carvajalprteam.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/carvajalprteam.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/carvajalprteam.com\/en\/wp-json\/wp\/v2\/comments?post=4504"}],"version-history":[{"count":34,"href":"https:\/\/carvajalprteam.com\/en\/wp-json\/wp\/v2\/pages\/4504\/revisions"}],"predecessor-version":[{"id":5258,"href":"https:\/\/carvajalprteam.com\/en\/wp-json\/wp\/v2\/pages\/4504\/revisions\/5258"}],"wp:attachment":[{"href":"https:\/\/carvajalprteam.com\/en\/wp-json\/wp\/v2\/media?parent=4504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}